The panel delves into what consumers truly value and how these insights can be harnessed to create better experiences across the entire customer lifecycle, from originations through to onboarding, retention and engagement.

Join us as we discuss the CX trends to look out for in 2025, delve into the tools organisations are leveraging to create cutting-edge digital experiences, and provide you with actionable strategies to enhance your customer experience and drive business success.

Want more CX insights? Download our guide Begin new relationships, deepen existing ones to uncover more in-depth insights into how you can transform you customer experience to elevate customer relationships and achieve sustainable growth.

In this podcast we dive into the role fraud and identity solutions have in creating secure and outstanding customer experiences. Since 2020, digital fraud and financial crime has exploded, negatively impacting on consumer and business confidence and trust.

Delivering a great onboarding experience during customer acquisition is a universal ambition for digital leaders. To demonstrate common dominators and differences across borders, and provide the best insights possible, we've brought in expert perspectives from different markets.

Presenter Josh Gunnell, Director - Fraud Solutions TransUnion in the UK, is joined by:

• Patrick Boudreau - Head, Identity Management & Fraud, TransUnion, Canada
• Megha Khetarpal- Director, Fraud Solutions Lead for Emerging Markets, TransUnion, India

Topics covered include unlocking friction-right design, customer experience across the customer journey and awareness of fraud threats in the digital world.

Research cited by Megha Khetarpal:

• Question 1: Using findings from TransUnion's ongoing Consumer Pulse research survey. Each quarter TransUnion tracks consumer attitudes and experiences towards credit, fraud and related themes.

• Questions 2 response: Insights referenced come from a Deloitte study into the gap between what consumers think of financial services institutions vs. their favourite technology brand. Research cited: Accelerating Digital Transformation in Banking, July 2018, Deliotte Insights.