web02.fireside.fm Sun, 05 Apr 2026 18:09:23 -0500 Fireside (https://fireside.fm) TransUnion Business Insights - Episodes Tagged with “Marketing” https://transunion-uk-podcast.fireside.fm/tags/marketing Mon, 14 Oct 2024 10:00:00 +0100 Get an insider’s view into data, business strategies and trust. In each episode, industry experts join us to discuss key talking points in the world of technology. We’ll share new insights and perspectives on topics, such as how fraud is challenging FinTech growth; ways to develop award-winning, consumer-centric lending platforms; or the product set needed to optimise customer onboarding. You’ll learn more about the inner workings of TransUnion — one of the world’s leading insights and analytics companies — and how we bring our purpose of Information for Good® to life for individuals and communities. en-gb episodic Data, Strategies and Trust TransUnion Get an insider’s view into data, business strategies and trust. In each episode, industry experts join us to discuss key talking points in the world of technology. We’ll share new insights and perspectives on topics, such as how fraud is challenging FinTech growth; ways to develop award-winning, consumer-centric lending platforms; or the product set needed to optimise customer onboarding. You’ll learn more about the inner workings of TransUnion — one of the world’s leading insights and analytics companies — and how we bring our purpose of Information for Good® to life for individuals and communities. no data, software, fintech, business strategy, banking, e-commerce, fraud, customer experience, open banking, data breach, business strategy, B2B TransUnion catherine.westwood@transunion.com CX Success: Strategies for Trusted Customer Engagement https://transunion-uk-podcast.fireside.fm/cx-strategies b798bd80-d1d1-40d0-8a9a-8428067617e9 Mon, 14 Oct 2024 10:00:00 +0100 TransUnion full TransUnion This episode is a must-listen for any business looking to optimise success in 2025. Join Caroline Fowler, Matt Richardson, and Thomas Purton as they discuss how exceptional customer experience (CX) strategies can help brands build trusted, long-lasting, and profitable customer relationships. They explore consumer expectations, key lifecycle stages, and the latest CX trends and tools to look out for, offering actionable insights to enhance your customer experience and drive business success. 34:41 no In this episode, Caroline Fowler, Director of Product and Presales at TransUnion UK, engages in a deep-dive discussion with Matt Richardson, Senior Fraud Specialist at TransUnion UK, and Thomas Purton, Senior Product Manager at Bud. Together, they explore how exceptional customer experience (CX) strategies can help brands cultivate trusted, longer lasting and more profitable customer relationships. The panel delves into what consumers truly value and how these insights can be harnessed to create better experiences across the entire customer lifecycle, from originations through to onboarding, retention and engagement. Join us as we discuss the CX trends to look out for in 2025, delve into the tools organisations are leveraging to create cutting-edge digital experiences, and provide you with actionable strategies to enhance your customer experience and drive business success. Want more CX insights? Download our guide [Begin new relationships, deepen existing ones](https://www.transunion.co.uk/lp/cx-ebook?utmcampaign=FR-24-159-CX-Digitisation-Campaign-Programme&utmkeyword=&utmmedium=display-ad&utmsource=Podcast&utmcontent=Podcast+)_ to uncover more in-depth insights into how you can transform you customer experience to elevate customer relationships and achieve sustainable growth. CX, customer experience, customer management, customer retention, customer engagement, CX strategies, business, B2B, business, customer onboarding, onboarding, originations, CX trends, fraud prevention, decisioning, customer relationships, consumer trust, voice of customer, digital experience, digital, customer journey, customer lifecycle In this episode, Caroline Fowler, Director of Product and Presales at TransUnion UK, engages in a deep-dive discussion with Matt Richardson, Senior Fraud Specialist at TransUnion UK, and Thomas Purton, Senior Product Manager at Bud. Together, they explore how exceptional customer experience (CX) strategies can help brands cultivate trusted, longer lasting and more profitable customer relationships.

The panel delves into what consumers truly value and how these insights can be harnessed to create better experiences across the entire customer lifecycle, from originations through to onboarding, retention and engagement.

Join us as we discuss the CX trends to look out for in 2025, delve into the tools organisations are leveraging to create cutting-edge digital experiences, and provide you with actionable strategies to enhance your customer experience and drive business success.

Want more CX insights? Download our guide Begin new relationships, deepen existing ones to uncover more in-depth insights into how you can transform you customer experience to elevate customer relationships and achieve sustainable growth.

]]> In this episode, Caroline Fowler, Director of Product and Presales at TransUnion UK, engages in a deep-dive discussion with Matt Richardson, Senior Fraud Specialist at TransUnion UK, and Thomas Purton, Senior Product Manager at Bud. Together, they explore how exceptional customer experience (CX) strategies can help brands cultivate trusted, longer lasting and more profitable customer relationships.

The panel delves into what consumers truly value and how these insights can be harnessed to create better experiences across the entire customer lifecycle, from originations through to onboarding, retention and engagement.

Join us as we discuss the CX trends to look out for in 2025, delve into the tools organisations are leveraging to create cutting-edge digital experiences, and provide you with actionable strategies to enhance your customer experience and drive business success.

Want more CX insights? Download our guide Begin new relationships, deepen existing ones to uncover more in-depth insights into how you can transform you customer experience to elevate customer relationships and achieve sustainable growth.

]]> A New Dimension of Data: How Geodemographic Data Can Enhance Marketing Outputs https://transunion-uk-podcast.fireside.fm/geodemographic-data-and-marketing-planning ccf93665-4ebf-48b4-8f87-85c600cf0896 Fri, 16 Aug 2024 12:00:00 +0100 TransUnion full TransUnion This episode is a must for any marketer interested in how they can use data to influence the success of their strategy or campaign. It features Josh Gunnell, Director E-commerce and Partnerships, and Ayelet Palmore, Director of Product Marketing for Marketing Solutions business at TransUnion in the US, discussing the value of geodemographic tools, the evolving adtech landscape and the pivotal role measurement plays at the beginning of a strategy (not just the end) and how using the right metrics can enhance a team’s reputation. 23:22 no In this episode, Josh Gunnell, Director E-commerce and Partnerships, sits down with Ayelet Palmore, Director of Product Marketing for Marketing Solutions business at TransUnion in the US, to discuss how cutting-edge insights can inform marketing data strategies and influence campaigns. With a wealth of adtech experience acqired from client-side and agency roles and a deep knowledge of the marketing ecosystem, Ayelet is currently responsible for bringing TransUnion's marketing products to market in the US and is well placed to offer an experts perspective on how data can be best leveraged as part of a marketing strategy. The main focus of this episode is CAMEO, TransUnion’s geodemographic and audience segmentation marketing tool and the consumer insights it offers marketers. Recently rebuilt for UK businesses, CAMEO (and similar solutions) can add value to marketing and brand teams through multiple use cases including: * informing and building customer personas * information and insights that can help shape marketing strategies and messaging * sizing and targeting audiences Further talking points include how first or third-party data and cutting-edge technology can help messages be delivered to the right audience at the right time throughout the campaign lifecycle, the rapid changes occurring in the adtech space (with Ayelet providing an insight into both what is happening in the US market and globally) and an explanation of what good quality, future-proofed data looks like. *For more information: * * Explore and demo CAMEO (https://www.transunion.co.uk/product/cameo) * Read the Ultimate Unified Identity eBook Today's Data-Savvy Marketers Need (https://www.transunion.com/ebook/unified-identity?atvy=%7B%22219652%22%3A%22With+Thumbnail%22%7D) * marketing, data strategy, communications, adtech, media buying, reach, insights, advertising, campaign management, audience development, CAMEO, census data, agency, performance media, marketing data, targeted marketing In this episode, Josh Gunnell, Director E-commerce and Partnerships, sits down with Ayelet Palmore, Director of Product Marketing for Marketing Solutions business at TransUnion in the US, to discuss how cutting-edge insights can inform marketing data strategies and influence campaigns.

With a wealth of adtech experience acqired from client-side and agency roles and a deep knowledge of the marketing ecosystem, Ayelet is currently responsible for bringing TransUnion's marketing products to market in the US and is well placed to offer an experts perspective on how data can be best leveraged as part of a marketing strategy.

The main focus of this episode is CAMEO, TransUnion’s geodemographic and audience segmentation marketing tool and the consumer insights it offers marketers. Recently rebuilt for UK businesses, CAMEO (and similar solutions) can add value to marketing and brand teams through multiple use cases including:

  • informing and building customer personas
  • information and insights that can help shape marketing strategies and messaging
  • sizing and targeting audiences

Further talking points include how first or third-party data and cutting-edge technology can help messages be delivered to the right audience at the right time throughout the campaign lifecycle, the rapid changes occurring in the adtech space (with Ayelet providing an insight into both what is happening in the US market and globally) and an explanation of what good quality, future-proofed data looks like.

*For more information: *

]]> In this episode, Josh Gunnell, Director E-commerce and Partnerships, sits down with Ayelet Palmore, Director of Product Marketing for Marketing Solutions business at TransUnion in the US, to discuss how cutting-edge insights can inform marketing data strategies and influence campaigns.

With a wealth of adtech experience acqired from client-side and agency roles and a deep knowledge of the marketing ecosystem, Ayelet is currently responsible for bringing TransUnion's marketing products to market in the US and is well placed to offer an experts perspective on how data can be best leveraged as part of a marketing strategy.

The main focus of this episode is CAMEO, TransUnion’s geodemographic and audience segmentation marketing tool and the consumer insights it offers marketers. Recently rebuilt for UK businesses, CAMEO (and similar solutions) can add value to marketing and brand teams through multiple use cases including:

  • informing and building customer personas
  • information and insights that can help shape marketing strategies and messaging
  • sizing and targeting audiences

Further talking points include how first or third-party data and cutting-edge technology can help messages be delivered to the right audience at the right time throughout the campaign lifecycle, the rapid changes occurring in the adtech space (with Ayelet providing an insight into both what is happening in the US market and globally) and an explanation of what good quality, future-proofed data looks like.

*For more information: *

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