Displaying 6 items of TransUnion Business Insights with the tag "b2c".
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A New Dimension of Data: How Geodemographic Data Can Enhance Marketing Outputs
August 16th, 2024 | 23 mins 22 secs
adtech, advertising, agency, audience development, b2b, b2c, business processes, business strategy, marketing, marketing strategy, performance media, saas
This episode is a must for any marketer interested in how they can use data to influence the success of their strategy or campaign. It features Josh Gunnell, Director E-commerce and Partnerships, and Ayelet Palmore, Director of Product Marketing for Marketing Solutions business at TransUnion in the US, discussing the value of geodemographic tools, the evolving adtech landscape and the pivotal role measurement plays at the beginning of a strategy (not just the end) and how using the right metrics can enhance a team’s reputation.
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Credit Week Recap and Data Solutions Fit for the Modern Economy Discussion
July 12th, 2024 | 38 mins 7 secs
b2b, b2c, banking apps, business processes, business strategy, customer experience, customer strategy, data, data strategy, digital trust, leadership
Caroline Fowler, Director of Product – Consumer Interactive, TransUnion, reviews Credit Week and asks her guests for their highlights. The team then talk to the development and application of data solutions that can help support consumers in the modern economy and cite some of the customer-first innovations they are seeing in the marketplace.
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Enhanced Consumer Insights: Introducing the Vulnerability Registration Service, Evolving Data Strategies and Credit Week
May 24th, 2024 | 28 mins 12 secs
b2b, b2c, banking, big data, business processes, business strategy, customer experience, customer strategy, data strategy, digital inclusion, e-commerce, financial inclusion, financial services, government, mental health, utilities, wellbeing
Ever wondered which consumer data points could have a transformative impact on transactions between consumers and businesses? In this episode Gareth Howell, Head of Data Solutions at TransUnion in the UK, talks with Helen Lord, CEO of the Vulnerability Registration Service (VRS), about the power of new types of consumer insights, the evolution of the data ecosystem and the regulatory drive to improve customer outcomes.
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Cyber Incident Response Landscape: Looking Back at 2023, Planning for 2024 and Exploring the Psychological Impact of Ransomware
February 21st, 2024 | 35 mins 39 secs
b2b, b2c, business processes, business strategy, customer experience, cybercrime, data, digital trust, fincrime, law, leadership
This episode provides an overview of the current cyber threat landscape from the perspective of experts working in the data breach space. It reflects on the dominant and emerging methods being used by threat actors, and addresses the recent Royal United Services Institute (RUSI) paper that investigates the harms caused to individuals, organisations and society by ransomware.
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A Modern Identity Crisis: How The Digital Age Blurs The Lines Between Trust, Risk and Authenticity
December 4th, 2023 | 24 mins 51 secs
b2b, b2c, business processes, business strategy, cybercrime, data, digital trust, fincrime, leadership
In this episode (recorded at our FUTURE Summit 2023) our Fraud and Identity team talk about current fraud trends, consumer attitudes and concerns, and recent technology developments in the fraud prevention space.
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Responding to a Data Breach: Managing the Clock and Your Reputation
August 10th, 2023 | 34 mins 1 sec
b2b, b2c, business processes, business strategy, contingency planning, cybercrime, data breach, data breach template, digital trust, law, reputation management
In this episode we’ll run through how you can effectively plan for a data breach and what a ‘gold standard’ response activity should look like. As Benjamin Franklin framed it: Failing to prepare, is preparing to fail.