TransUnion Business Insights

A New Dimension of Data: How Geodemographic Data Can Enhance Marketing Outputs

August 16th, 2024  |  23 mins 22 secs

adtech, advertising, agency, audience development, b2b, b2c, business processes, business strategy, marketing, marketing strategy, performance media, saas

This episode is a must for any marketer interested in how they can use data to influence the success of their strategy or campaign. It features Josh Gunnell, Director E-commerce and Partnerships, and Ayelet Palmore, Director of Product Marketing for Marketing Solutions business at TransUnion in the US, discussing the value of geodemographic tools, the evolving adtech landscape and the pivotal role measurement plays at the beginning of a strategy (not just the end) and how using the right metrics can enhance a team’s reputation.