Displaying 2 items of TransUnion Business Insights with the tag "marketing".
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CX Success: Strategies for Trusted Customer Engagement
October 14th, 2024 | 34 mins 41 secs
b2b, business processes, business strategy, business success, credit decisioning, customer experience, customer lifecycle, customer management, cx, financial crime, fraud, fraud prevention, marketing
This episode is a must-listen for any business looking to optimise success in 2025. Join Caroline Fowler, Matt Richardson, and Thomas Purton as they discuss how exceptional customer experience (CX) strategies can help brands build trusted, long-lasting, and profitable customer relationships. They explore consumer expectations, key lifecycle stages, and the latest CX trends and tools to look out for, offering actionable insights to enhance your customer experience and drive business success.
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A New Dimension of Data: How Geodemographic Data Can Enhance Marketing Outputs
August 16th, 2024 | 23 mins 22 secs
adtech, advertising, agency, audience development, b2b, b2c, business processes, business strategy, marketing, marketing strategy, performance media, saas
This episode is a must for any marketer interested in how they can use data to influence the success of their strategy or campaign. It features Josh Gunnell, Director E-commerce and Partnerships, and Ayelet Palmore, Director of Product Marketing for Marketing Solutions business at TransUnion in the US, discussing the value of geodemographic tools, the evolving adtech landscape and the pivotal role measurement plays at the beginning of a strategy (not just the end) and how using the right metrics can enhance a team’s reputation.