Socially Responsible Gambling Amidst a Cost of Living Crisis


September 1st, 2022

26 mins 50 secs

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About this Episode

In this episode we turn our attention to the UK gambling industry.

According to UK Gambling Commission research, 43% of UK adults aged 16 and over participated in gambling in year to March 2022 (within a four week period). This includes the National Lottery, sports betting and online slot machines. The UK gaming industry has invested heavily in the move from bricks and mortar to omnichannel, the digital customer experience and adapting to evolving regulation. In this podcast we focus on socially responsible gambling through the lens of updates to UK gambling regulation and the growing cost of living crises. We ask: How can the UK gambling industry better protect consumers in 2022 and in the future?

Joining host Ben Wade (TransUnion) are Luke Sugden (Flutter UK and Ireland), Tom Banks (Kindred Group), Dan Whitlam (GamCare) and Roberta Sossi (TransUnion). The discussion starts with the latest guidance published by the UK Gambling Commission, with our guests identifying key talking points and explaining how the industry is interpreting and responding to them. The conversation moves on to insights into consumer economic behaviour and attitudes, the protections players expect from operators and how this is shaping the digital customer experience. We wrap up by looking to the future and how advanced data insights and regulation could further help consumers and the industry.


  • Ben Wade, Sector Lead - Gaming, TransUnion
  • Luke Sugden, Director of Risk and Safer Gambling, Flutter UK and Ireland
  • Tom Banks, Head of Corporate Affairs UK and Global, Kindred Group
  • Dan Whitlam, Head of Industry Standards, GamCare
  • Roberta Sossi, Senior Credit Consultant, TransUnion

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