Building Meaningful Lending Experiences: How to Think Like A Gen Z Consumer


May 4th, 2023

43 mins 39 secs

Your Hosts

About this Episode

As Gen Z and young Millennials move out of higher education and into the workplace, they're actively seeking to solve their banking and lending needs. This is likely to involve transacting with different financial service providers and using a diverse range of financial products and payment methods. We've produced this episode to help you understand what younger consumers think of credit, how they talk about money and their attitude towards financial management. It touches on the accessibility and availability of credit information, and the impact socioeconomic factors, such as the cost of living crisis, is having on budgeting and aspirations.

Hosting the show is TransUnion's James Robinson. James started at TransUnion in 2007 and has worked across account management, pre-sales and was recently promoted to managing director of our consumer interactive team. With over 10 years’ experience in delivering consumer credit solutions, James is a subject matter expert (SME) in consumer credit and open banking data, and the lending customer experience. Joining James is Ellie Austin-Williams, founder of the This Girl Talks Money that aims to empower and help Gen Z and Millennials cultivate a positive money mindset. Working with this demographic, Ellie brings a fresh, personable perspective to important issues such as financial education and money management.

Topics include; dissecting the ideal customer journey for Gen Z talking to innovation, personalisation, security and instant decisions; digital trust in an age of disinformation and scams; and their understanding and adoption of open banking.


  • James Robinson, managing director, consumer interactive, TransUnion in the UK
  • Ellie Austin-Williams, founder of This Girl Talks Money